In the heart of the Central Plains，The ancient capital Zhengzhou attracts the attention of the world with its unique charm。June 17，Henan Province Tourism Development Conference was grandly held in Zhengzhou。

Provincial Party Committee Secretary Lou Yangsheng pointed out，We must have a deep understanding of the new situation and new tasks，Accurately grasp new features and trends，Relying on rich humanities and natural resources，With“Cultural creativity + technological innovation”for support，Being ahead of the curve and leading the new track for the integrated development of culture, tourism, and creativity in the new era，Out of the Yiwen Plastic Tour、A new way to travel to Zhangwen。

As one of the main observation points of the conference，A modern cultural and business district with traditional features and 3,600 years of history——Shangdu Historical and Cultural District“Bodu·New Elephant”The project takes on a new look，Here“Walking in Henan and understanding China”，Showing the cultural charm and modern style of Zhengzhou to guests at home and abroad。

June 18，“Bodu·New Elephant Urban Revitalization”——2024 Media Entering Bodu Event Held，“Bodu·New Elephant”Once again gathering the attention of the elites in the cultural tourism industry across the country。Through on-site visits and in-depth communication，Media representatives from all over the country not only had an in-depth understanding of“Bodu·New Elephant”The design concept and cultural connotation behind it，I was deeply impressed by his practice of urban renewal。

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“Bodu·New Elephant”Located in the center of Zhengzhou“One ring”Guancheng Hui District，The core area of ​​the Shang Dynasty capital ruins，Connected with surrounding historical and cultural sites，Witnessed the past and present life of Zhengzhou。

Looking eastward，It is the ruins of the East City Wall that have gone through wind and rain，It has witnessed the vicissitudes of Zhengzhou for thousands of years；To the west is the second oldest Confucian Temple in the country，Carrying the profoundness of Chinese culture。This land，Accommodates 3600 years of historical echoes，Every brick seems to tell an ancient story。

Xuanniao produces business,Zheng You Guancheng。"Shang Shu" says: “Tang Ji deposed Xia Ming，Return to Bo。”"Historical Records" records: “Tang Shi Ju Bo，From the former king's residence。”Confirmed by archaeologists，The ruins of the Shang Dynasty capital in Zhengzhou are the &ldquo of King Tang of Shang Dynasty;Bodu”Where，Located in Guancheng, the central bet365 best casino gamesurban area of ​​Zhengzhou today。

As the founding capital of the Shang Dynasty，Zhengzhou’s Shang Dynasty capital ruins are rich in types，The unearthed cultural relics are precious and exquisite，It is the largest existing dynasty capital ruins of the same period in the world，It is also the place where the dynasty system was founded、The place where the Bronze Age matured、The place where Chinese characters find their roots，Represents the development height of early Shang culture，Occupies an important position in the history of Chinese civilization and world civilization。

For decades，With the continuous deepening of business culture research，“Shangdu”has become the most eye-catching cultural symbol of Zhengzhou and the important cultural connotation of Zhengzhou as a national historical and cultural city，It is also the root of Zhengzhou、The soul is tied to。

3600 years，The city site will not be moved、Continuous context、Fireworks never stop。Present，Guancheng still has a 7-kilometer-long rammed earth wall，This is the testimony that Zhengzhou remains resilient after thousands of years of ups and downs。Interaction between the ruins and the city center，Historical Bodu、Zhengzhou today，Same place as ancient and modern。Protection and display of its ruins，Become the creator of city characteristics、Highlight the cultural connotation of the city、An important means to promote the improvement of the overall cultural taste of the city。

“Bodu·New Elephant”As the new cover of Zhengzhou urban culture，Properly connects history and future，Take a step towards building“卷巍俳都”The latest step for IP。

A&ldquo covering an area of ​​about 46 acres;Bodu·New Elephant”Project，Inheriting the urban culture of Zhengzhou，Inherited with the historical style，A cultural and commercial district full of Central Plains characteristics has been formed。Its north-south strip layout，Like a link of time，Connecting the depth of history and the prosperity of modern times。

According to the person in charge of the project，“Bodu·New Elephant”In the process of building, implement ";Keep integrity and innovate, continue the culture”’s design concept，Unify and coordinate historical and cultural scenes，Make traditional style blocks and surrounding city wall ruins、The Confucian Temple and others are of the same origin。

It is worth mentioning，As the starting point and facade of the neighborhood，Bodu Square, the Confucian Temple and the city wall complement each other，And inspired by the pottery inscriptions unearthed in the mall，Engraving ceramic text on a brass metal plate、Oracle、Golden Inscriptions、Xiaozhuan and other fonts“亳”words，Distributed on the main axis of the street；And Boqiu Square，The unearthed cultural relics and pottery inscriptions“Boqiu”For cultural themes，Tell tourists about“Tang Shi Ju Bo”’s Millennium Story。

Those memories about history、Cultural inheritance and development，All are Bet365 Online Live Dealervividly presented here。Walking“Bodu·New Elephant”，Every visitor can see the profound and long-lasting urban memory that Zhengzhou has carried in its inheritance and development。

02

The ancient capital is reborn, the old city is revived

Promote urban renewal through commercial capital

With the ruins of the Shang Dynasty capital as the core，A campaign aimed at awakening the ancient capital to new life、The urban renewal movement to promote the revitalization of the old city is in full swing。As a key part of this change，“Bodu·New Elephant”Not only a deep tribute to traditional culture，It is also a vivid practice of promoting urban renewal and cultural revitalization through the construction of core parts of the Shang Dynasty capital ruins。

Zhengzhou City proposed to create ";Chinese Historical Civilization Inheritance Innovation Center”’s strategic goals，Shout“Zhengzhou, the hometown of the Yellow Emperor in heaven and earth”Urban cultural tourism brand，Work hard to build“The place where Chinese people find their roots、A place of pilgrimage for Chinese civilization、A place to experience Chinese culture、The place of practice of Chinese studies education”。

Zhengzhou Municipal Party Committee、The municipal government’s excavation and protection of the mall ruins、Activation and utilization work is highly valued，List it as one of the main tasks of urban development，Actively promote the&ldquoled by the International Commercial Capital Historical and Cultural District;Four major cultural areas”Construction。

The Zhengzhou Shang Dynasty Capital Ruins Core Area Project is located in the southern part of the International Shang Capital Historical and Cultural District，Dongqicheng East Road，West to Nan Shuncheng Street，South to Chengnan Road，North to Shangcheng Road，Including Sunset Building、Shuyuan Street South、Shuyuan Street North、Two institutes (Shangdu Site Museum and Zhengzhou Institute of Cultural Relics and Archeology) Phase II、Tawan Old Street and“Bodu·New Elephant”Six areas。

“Bodu·New Elephant”As the first plot of land in the cultural area of ​​Zhengzhou’s Shang Dynasty capital city，Assume the role of regional development engine。This project is guided by the "Zhengzhou Shang Dynasty Capital Ruins Protection Plan"，On the basis of ensuring harmony and unity with the surrounding heritage sites，Taking the opportunity of organic renewal of Zhengzhou’s old city，Based on the protection and development of local cultural relics，Focusing on the cultural inheritance and activation of the Shang Dynasty，Create Zhengzhou’s internationalized “Shangdu Culture IP Display Area”“International Consumption Center Core Area”“Henan Province Chinese Civilization Heritage Site”，Full activation of urban vitality，Realizing the revitalization of the old city。

This is not only a review of history，A reconstruction of the city，It is an exploration for the future。at“Bodu·New Elephant”is in planning and Bet365 Online Live Dealerdesign，Modern cultural and business scene，Integrated into the local street texture、Spatial characteristics and Central Plains cultural elements。History and modernity meet here，Colliding with unique sparks。

“Bodu·New Elephant”’s landscape design is particularly eye-catching，The interior of the project emphasizes the overall coordination of the scene and the building，Reappeared“street、lane、yard”Traditional city impression。Externally, it is organically connected by combining functional formats and environment，Enriching the space experience。

The streets and alleys of different widths not only form unique sight corridors，Let historical relics coexist harmoniously with the entire neighborhood。Neighborhoods and city wall ruins with traditional features of the Central Plains、The Confucian Temple forms a natural transition and extension，Architectural and spatial order can be inherited and continued。

The ancient capital has a new look, and the old city is once again glorious.

“Bodu·New Elephant”Integration of legacy、Continuation of context，Embedding the Chinese humanistic spirit of more than three thousand years into today’s Zhengzhou urban pattern，Restore traditional humanistic values，Create a modern look。Provides valuable experience not only for urban renewal and cultural revitalization in Zhengzhou but also across the country，It also shows people how ancient and modern complement each other、A beautiful picture of the harmonious coexistence of traditional culture and modern life。

03

Introducing new business formats and leading new life

Creating a new fashion consumption scenario

“Bodu”This is the land beneath our feet，“New Elephant”means creating a new scene、Introducing new business formats、Showing a new look、Project concept leading a new life。While pursuing cultural experience，“Bodu·New Elephant”Also pay attention to the needs of modern business，Strive to use cultural blocks and courtyard spaces as the stage，Create a vibrant business experience gathering place，Promote the widespread dissemination and innovative development of Shangdu cultural tourism brand and cultural IP，Leading a new round of consumption renewal。

Here，About history and modernity、The wonderful symphony of culture and commerce is slowly playing。

On the one hand，The project is designed based on the profound heritage of the Central Plains culture and the unique charm of the local architectural style，Cleverly incorporates modern fashion elements，Through the careful staggering of courtyard architecture，Carefully weaved into a uniform width、Rich levels、A smart neighborhood that reflects reality，Realizing the integration of traditional architecture and modern life scenes。

On the other hand，The project fully considers the consumption habits of the target group，Rational layout of courtyard dining、Quality light meal、Theme Dining Bar、Fashion Retail、Yashe B&B and other businesses。Promote culture、Business、bet365 live slot machineIn-depth integration of tourism and related industries，Explore experiential consumption upgrade，Complete the shortcomings of cultural consumption，Improving surrounding tourism facilities，Increase regional employment opportunities，Leading the revitalization of the old city。

To realize this vision，“Bodu·New Elephant”At the beginning of the planning, both traditional and modern needs were taken into consideration，No matter the spatial scale of the building，Still the functional configuration of the property，All combined with the cutting-edge trends of current and future business development，Provide more possibilities for brands in different business formats。

From high-end catering to fashion retail，Go to quality accommodation，This project has complete facilities preset。If sufficient capacity、Complete water supply and drainage system、Professional smoke exhaust system and special elevator, etc.，Greatly enhances the project’s business carrying capacity，Plenty of space reserved for later business adjustments and upgrades，Ensure that the project always maintains a leading edge in the fierce market competition。

As understood，The project has an overall plan of 76 stores，To date, we have contacted more than 600 brands，There are nearly 400 specialty restaurants，Cultural and creative retail 130，About 100 intangible cultural heritage items，About 20 hotels and B&Bs，Contains local original cultural brands、The first brand in the city、Mature and well-known brand flagship stores, etc.。This carefully selected brand portfolio，Not only enriches the business structure of the neighborhood，It also enhances its overall commercial appeal and cultural value。

Pass“Immersive + Personalized”’s expression and experience，Create“Text、Businessman、Brigade、View、City”and“Eat、Live、row、游、Purchase、Entertainment”The development trend of symbiotic integration，and“Historical and cultural scenes + modern business experience”’s composite urban vitality space。

“Bodu·New Elephant”The project is expected to be completed in September this year，Officially opened in May 2025。At that time，History of this set、Culture、The new commercial landmark will be open to the public in its complete appearance，Let every visitor feel the youthful vitality of Zhengzhou, an ancient city。

If you have time, come to Zhengzhou.

“Bodu·New Elephant”Making a wonderful appearance、Surprise，Waiting for tourists to arrive。